Core Values & Principles
Ten practical commitments that guide every policy, action and engagement of FACE and its leaders.
Principles, Not Promises
The New Face Party of Kenya (FACE) is anchored on values and principles that embody its commitment to ethical leadership, democratic governance, and the well-being of all Kenyans. These values are not mere ideals but practical commitments that guide the Party's actions, policies, and engagement.
Equity
Eliminate disparities and ensure fairness in all sectors of life.
- Guarantee equal access to education, healthcare, and economic opportunities.
- Promote gender equity in leadership, employment, and representation.
- Bridge regional inequalities through fair resource allocation.
Justice
Uphold the rule of law and guarantee justice for every citizen.
- Strengthen judicial independence and accessibility.
- Expand legal aid for marginalised and vulnerable communities.
- Protect citizens from discrimination, exploitation, and abuse of power.
Unity
Promote national cohesion and solidarity.
- Encourage inter-ethnic dialogue, reconciliation, and cooperation.
- Uphold inclusive governance.
- Celebrate Kenya's shared national identity while respecting diversity.
Freedom
Safeguard fundamental liberties for every Kenyan.
- Uphold freedoms of expression, assembly, and association.
- Protect media independence and civic participation.
- Ensure citizens' rights to personal choice and opportunity.
Accountability
Ensure leaders and institutions are answerable to the people.
- Establish strong monitoring and oversight mechanisms.
- Empower citizens to demand accountability.
- Enforce consequences for abuse of office.
Transparency
Commit to openness in governance and public life.
- Publish budgets, spending, and contracts for public scrutiny.
- Use technology to reduce corruption in public service.
- Enforce asset and interest declarations by public officials.
Diversity & Inclusion
Embrace Kenya's pluralism as a strength.
- Guarantee representation of all communities, including minorities.
- Mainstream policies for youth, women, and persons with disabilities.
- Promote cultural exchange and inter-community understanding.
Peace
Commit to non-violence and harmony in all engagements.
- Establish conflict early-warning and rapid-response systems.
- Ensure peaceful campaigns and elections.
- Invest in peace education, reconciliation, and restorative justice.
Integrity
Demand honesty and ethical conduct at every level.
- Enforce strict anti-corruption laws and independent investigations.
- Promote merit-based public service.
- Cultivate a culture of truthfulness in leadership and society.
People-Centred Leadership
Place citizens at the heart of every decision.
- Design policies and budgets responsive to citizens' needs.
- Encourage citizen participation at all levels of decision-making.
- Regularly consult the public through forums and digital platforms.